Jeffreys Bay is home to a diverse and talented community of creators in the clothing and footwear industry, each manufacturer brings their unique vision to life, inspired by the beauty and energy of Jeffreys Bay. Explore their stories, discover their products, and experience the creativity that makes our town a true cultural gem.

Country Feeling
The original J-Bay surf company founded by Cheron Kraak is the first and longest standing surf company of Jeffreys Bay. They are the sole distributors of Firewire Surfboards nationally and carry an extensive range of surf accessories, T-shirts and Jeffreys Bay memorabilia.
It all started on the beach in J'Bay, with Cheron making Country Feeling boardies with her sewing machine, wanting to somehow sustain a life on the beach. Her clothes were functional and considered cool by the surfers of J'Bay, amongst whom Country Feeling developed a following. Also the former Billabong licensee, she still plays an integral part in the South African surf industry, and her story is a colourful, and at times frenetic, ramble through time. Cheron's matronly tentacles reach into every aspect of South African surfing.

Urban Pixel Studios
Supplies of locally designed apparel where expertise meets innovation in screen printing, corporate branding, and design. With over 25 years of unparalleled experience, authentic Jbay Tshirt designs are popular with both locals and visitors alike.
Urban Pixel specialize in the art of screen printing, transforming ideas into vibrant and impactful designs. Whether you're seeking to elevate your corporate identity or create memorable promotional materials, the seasoned team is dedicated to bringing your vision to life with precision and flair.

JBay Fin Design Apparel
Known for Custom handcrafted fins made in Jeffrey’s Bay, Jbay Fin also has a range of authentic t-shirts. All 60’s retro tie-dye design t-shirt are made from 100% cotton. Their flagship design has a small logo in front and their motto “Not just a fin, it’s a feeling” on the back.
Designed by super team Nicole and Daryn Bezuidenhout. You can wear this t-shirt with pride as you share the JBay stoke. Not just a fin, it’s a feeling.

Stevo Kneelo Design
Welcome to the vibrant world of Stevo Kneelo, an artist whose passion for the ocean and natural landscapes in Jeffreys Bay shines through in every t-shirt.
As you explore Stevo Kneelo's portfolio, you'll discover a celebration of nature that is both joyous and immersive, reflecting a deep connection to the environments that inspire him. Whether you're an art enthusiast, a surfer, or simply someone who appreciates the beauty of the world around us, you are sure to find something that resonates within Stevo's t-shirt designs.